Pokémon Unveils Massive, Yearlong Whats Your Favorite? Campaign Commemorating 30 Years of the Iconic Franchise

Global Community Invited to Share Their Favorite Pokémon by Creating #Pokemon30 Snapshot in Pokémon GO

Action-Packed Anniversary Year Awaits Fans, Including Day Out and Night Out Experiences and More

BELLEVUE, Wash., Feb. 09, 2026 (GLOBE NEWSWIRE) -- The Pokémon Company International unveiled a massive yearlong campaign titled Whats Your Favorite? celebrating 30 years of the iconic Pokémon brand by calling on fans around the world to share their favorite Pokémon. The campaign kicked off during Super Bowl LX, where a new commercial introducing Whats Your Favorite? aired. The video can be viewed on the official Pokémon YouTube channel.

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brands enduring impact on pop culture and entertainment.

The Whats Your Favorite? campaign embodies Pokémons overarching mission of bringing people together through a shared love of Pokémon. Since the franchise debuted 30 years ago, Trainers have often asked each other, Whats Your Favorite? its a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pokémon for them, said Kenji Okubo, president at The Pokémon Company International. As we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community, and we cant wait to surprise and delight them with more offerings and experiences in the coming months.

Whats Your Favorite? Fan Photo Creations
Fans worldwide can join the Whats Your Favorite? festivities by sharing their own favorite Pokémon with a new camera feature through the mobile game sensation Pokémon GO, which celebrates its 10th anniversary this year.¹

Fans can choose their favorite Pokémon to feature in their photos and follow #Pokemon30 online to see fellow Trainers favorites. More information on the Whats Your Favorite? snapshot feature can be found at Pokemon.com/30.

Global Day Out and Night Out Events
As part of the Whats Your Favorite? campaign, Trainers will be able to enjoy various fan-focused experiences that encourage the larger community to come together in real life.

Throughout the year, The Pokémon Company International will host various events, including Day Out and Night Out experiences specially designed to give fans of all ages the ability to connect with fellow Trainers in interactive and immersive ways. Day Out events will feature family-friendly activities and programming, and Night Out events will have fun surprises in store for longtime fans who grew up with Pokémon. More details on both Day Out and Night Out will be announced in the future.

For more information about the Whats Your Favorite? campaign, please visit Pokemon.com/30 and stay tuned to the official Pokémon social media channels for updates.

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular childrens entertainment properties in the world. For more information, please visit www.pokemon.com.

^{_________________________________
1} Requires the Pokémon GO app. No Pokémon GO account/login required to generate a #Pokemon30 snapshot. Pokémon GO Terms of Service and Privacy Policy apply. Please be aware of your surroundings while using your device.

Media contact:
pokemon@litzkypr.com

Pokémon 30th Celebration Whats Your Favorite? Campaign Jisoo

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brands enduring impact on pop culture and entertainment.

Pokémon 30th Celebration Whats Your Favorite? Campaign Lamine Yamal

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brands enduring impact on pop culture and entertainment.

Pokémon 30th Celebration Whats Your Favorite? Campaign Charles Leclerc

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brands enduring impact on pop culture and entertainment.

Pokémon 30th Celebration Whats Your Favorite? Campaign Maitreyi Ramakrishnan

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brands enduring impact on pop culture and entertainment.

Pokémon 30th Celebration Whats Your Favorite? Campaign Young Miko

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brands enduring impact on pop culture and entertainment.

Pokémon 30th Celebration Whats Your Favorite? Campaign Trevor Noah

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brands enduring impact on pop culture and entertainment.

Pokémon 30th Celebration Whats Your Favorite? Campaign Lady Gaga 1

As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brands enduring impact on pop culture and entertainment.

Pokémon 30th Celebration Whats Your Favorite? Campaign Lady Gaga 2

Pokémon "Whats Your Favorite?" - Lady Gaga 2

Pokémon 30th Celebration Whats Your Favorite? Campaign Main Visual

Pokémon 30th "Whats Your Favorite" Main Visual

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