Public Relations and Communication 2013 Featured Topics Announced

-- Unleash the Power of Communications with UBM Conferences




SHANGHAI, July 18, 2013 /PRNewswire/ -- Public Relations and Communication 2013 organized by UBM Conferences will be held on 12-13 September in Shanghai.


The continued growth of China's economy has created an ever-increasing demand for public relations services. A huge public relations market is taking shape in China. Many international companies have entered the market, competing for their share of the pie. Meanwhile, more and more Chinese brands are going global and seek to promote their brands in the international market. The recent trend of "Globalization" of the PR industry in China brings not only new challenges but also opportunities.


Public Relations and Communications 2013 will focus on the profound changes that have come with the globalization of PR practices, the arrival of the digital age and social media and the latest media regulations to unleash the power of communications in all aspects. It will serve as an excellent platform that brings together key policy makers, industry leaders and business decision makers. The summit is dedicated to delivering the latest in market insight, in-depth dialogues from global and local practitioners, and exceptional networking opportunities through a program of high-level participants. Hosted in China, the conference puts you at the heart of one of the largest and fastest-growing markets within the public relations industry.


Featured topics of 2013's event:



China's Regulations on Media, Communication and Future Trends
Developing and Designing your Stakeholder Engagement Strategy
Tracking and Monitoring Each PR Activity to Increase Performance
Gaining Stakeholder's Insights and Feedback through Social Media
Trending on Social Media: Turning your 'Message' into Movements
Cross-border PR activities: How to engage an international audience?
Confirmed speakers include:





Fudan University



Jian Meng



Director, International Public Relations Research Center; Professor, Vice Dean, School of Journalism




GM



Dayna Hart



Director of Communications, China




Ruijin Hospital



Wei Cai



Director of Publicity Division




Cisco Systems



Albert Thong



VP Marketing, Greater China/Director of Marketing, Greater China




SAP



Boning Yang



Vice President




Dell



Victor Gao



Director of Corporate Communications, Greater China




Siemens



Kenneth Hsu



Head of Corporate Communications, Siemens North East Asia; Vice President, Siemens China




Lenovo



Eric Guo



Director of Public Relations and Communications




BASF



Dr. Eckhard Parzich



Head of Corporate Communications Greater China


For more information, please visit: http://www.pr-communication.com


Contact:


Cady Sun UBM conferences E: Cady.sun@ubm.com T: +86-21-61573915


About UBM Conferences:


UBM Conferences provides innovative, content-rich events for its parent company UBM PLCs divisions around the world, delivering excellent content, training, strategy, thought leadership and best practices to business professionals across a wide range of industries. We focus on content-rich conferences that truly meet the industry needs. Each part of the Conference is well researched, diligently planned and flawlessly executed to deliver you a high quality experience that exceeds expectation.


http://www.ubmconferences.com


SOURCE  UBM Conferences China

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